By William Coleman
The acquisition of Caravan Sitefinder by Michael Paul Holidays is anticipated to see the online portal to the caravan, camping and holiday parks across the UK become ever more popular and accessible than ever.
Each year the website draws around one million visitors and will see a major cash injection to strengthen the services it provides to hundreds of thousands of customers.
CEO of the company, Michael Paul, has said that the biggest enhancement to the site will be the introduction of an online booking facility to create the largest park holiday sales platform in Britain.
Caravan Sitefinder first came online over 25 years ago and has grown to list and describe over 6,000 parks. During its the two and a half decades of operation the site has presented holiday homes to rent and to buy, plus those offering touring pitches.
The site will now operate alongside the holiday property website Michael Paul Holidays, which has been in operation for 12 years. The site was created by chartered surveyor and long-time leisure sector specialist, Michael Paul.
“This acquisition is destined to be a game-changer for parks and consumers, and comes at a point when UK staycations are enjoying a massive renaissance,” he said.
“Park businesses realise that in order to secure their fair share of this booming market, they must achieve as high an exposure as possible to prospective customers.
“Our two platforms, Caravan Sitefinder and Michael Paul Holidays, now make this an economically realistic goal for park enterprises of all types and sizes”, continued Michael.
He added that visitor numbers for both websites had increased vastly over this year, and were continuing to rise this winter in defiance of the traditional seasonal lull.
“All the indications are that 2021 will be a staycation year like no other, and that many more Britons than ever will be shunning foreign travel and committing to a UK holiday,” he added.
“Their expectation will be to go online to research and book their stay in an easy, seamless and professional manner – which is just the experience we will be delivering”.
