Research reveals UK leisure vehicle brands dominate the market and owners have never been happier

Loading the player ...

It certainly looks like it's going to be a great year for the industry and caravanners alike if research conducted is anything to go by

Research reveals UK leisure vehicle brands dominate the market and owners have never been happier

It certainly looks like it's going to be a great year for the industry and caravanners alike if research conducted is anything to go by
It certainly looks like it's going to be a great year for the industry and caravanners alike if research conducted is anything to go by

Friday, 22, Jan 2016 08:00

by Joe Jeffrey

Caravan Club bookings up 14 per cent for 2016 already as leisure vehicle owners' satisfaction in UK vehicles remains strong

UK leisure vehicle brands continue to remain at the top spot, whilst bookings at The Caravan Club's network of sites are already up by 14 per cent, research has revealed.

The research, undertaken by The Caravan Club, saw the UK's largest ever leisure vehicle survey compiled, with over 40,000 responses from caravan and motorhome owners (totalling an estimated total of 20,000 hours to complete), taking an in-depth look at their vehicles, the manufacturers that dominate the market, satisfaction levels and future innovations.

The survey results revealed the bulk of the caravan market ownership was dominated (75 per cent of the total market) by just six brands from five UK manufacturers - Bailey, Coachman, Elddis, Lunar, Sterling and Swift, with only one European manufacturer in the top 12 - Adria.

While there are more players in the motorhome field (15 brands from ten manufacturers represent 75 per cent of the market), UK manufacturing still dominates with the top five being Auto-Sleepers, Auto-Trail, Autocruise, Elddis and Swift.

The study also revealed over half (52 per cent) of existing leisure vehicle owners predict they will be upgrading their caravans and motorhomes within two to three years, with 51 per cent anticipating spending between £10,000 to £20,000.

What's more, the quality of caravans and motorhomes certainly seems to be improving and the survey shows satisfaction with UK-manufactured vehicles on the increase. Since 2011 there has been a noticeable uplift across industry standards with new construction methods having a positive impact on customer satisfaction.

A staggering 89 per cent of caravan owners and 91 per cent of motorhome owners are happy with their vehicles - excellent news and something manufacturers and retailers should be really proud of. The survey reflects the popularity of caravanning in the UK, with more enthusiasts taking-up the pastime.

Nick Lomas, director general of The Caravan Club commented: "The leisure vehicle industry represents a real Great British manufacturing story, one we should be proud of. The 2016 holiday season is already off to a great start with a significant increase in Caravan Club site bookings already."

An unsung hero of the UK manufacturing and leisure industry with manufacturing and holiday spend worth in excess of £6bn to the UK economy, the sector employs over 130,000 people and is currently going from strength to strength with no sign of slowing down. The study findings coincide with the 2016 Caravan and Motorhome Show in Manchester which kicked off yesterday and will run until 24 January 2016. It is estimated over 30,000 visitors will pass through EventCity's doors during this time.

CaravanTimes caught up with Nick Lomas at the show yesterday. To find out what he had to say, watch our video above.

Related stories

The Caravan Club launches its Great Savings Guide 2016

Some great savings can be had with The Caravan Club's aptly entitled Great Savings Guide 2016

Find out how you can bag yourself a bargain below

The Caravan Club's Tourer Explorer initiative donates to Fields in Trust

These Tourer Explorer representatives help raise money for Fields in Trust

Ten per cent of Tourer Explorer profits passed to worthy charity

The Caravan Club highlights some great escapes for 2016

The Caravan Club have announced some great site ideas for the new year

Check out some great ideas from the Caravan Club to kick your 2016 off with a bang

The Caravan Club reports impressive surge in bookings for 2016

Popular dramas including Poldark have seen the South West receive a surge in bookings

14 per cent increase in bookings with the South West proving most popular thanks to Poldark and more

The Caravan Club announces exciting overseas getaways for 2016

The Orange Blossom Coast is just one of the areas you can visit with The Caravan Club for 2016

Exciting trips abroad announced by The Caravan Club for 2016

Caravan Club announces Black Friday deals not to be missed

Lots of deals are to be had this Black Friday courtesy of The Caravan Club

Loads of discounted getaways to be had with The Caravan Club this Black Friday

Go with the Vlow - The Carado Vlow and the Ditton's

go with the Vlow with Carado's latest van converison

That's right! touring season is well underway with manufacturers, bloggers and publications showcasing how you can go further afield with your caravan or motorhome. Our good friend, airstream owner, biker and caravan and motorhome expert Andrew ditton is part way through taking the new Carado Vlow from Germany to Croatia.

CAMC Design Award Winner - Micro Motorhome - Wellhouse Leisure Toyota Proace Lerina

Micro Motorhomes are becoming more and more popular, but here's the one to beat

Wellhouse leisure picked up the award the same day they became part of Lunar Campers group. The lerina isn't an obvious choice for a camper but the wellhouse leisure team have done some really innovative stuff to make it work superbly.

CAMC Design Award Winner - Coachbuild over 65K - GB iCruiser Swift Escape 664

See what the Coachbuilt GB team had to say about their win

Back in February, at the Caravan, Camping and Motorhome Show at the NEC, the Caravan and Motorhome Club held their annual 'Motorhome Design Awards'. The awards celebrate the variety of makes and models of the motorhome industry

Swift Basecamp Awarded Red Dot Design Award

The Basecamp has turned more than just caravanners heads.

Apple, Ferrari, Porsche, Sony and ...Swift? What do the above eminent brands all have in common? Well they're all 2018 recipients of the prestigious Red Dot Design Award.

In pictures: testing the new Auto-Trail V-Line Sport 635 to the extreme

Caravan Times' Favourite Adventure Couple, Simon & Faye, CHeck out the new Autotrail V-line

This weekend however, we decided to test out how sporty the Auto-Trail V-Line Sport 635 really is.

PLANS VETOED: Essex caravan park plans vetoed again

Possible site location at Port Flair

Plans for a 70 pitch caravan park in Essex have been rejected by the local council for a second time.

Caravan site gutted in huge fire causing £1m in damage

Burnt out caravans at the site. Pics from Devon & Somerset Fire Service

An enormous fire has ripped through 160 caravans causing £1 million in damage at a site in Somerset

Caravan dealership launches new online store

Managing director Chris Talbot

Cheshire's largest caravan dealership, Leisure Sales, has unveiled its brand new online accessory store