Air-Streamlining at Swift Group

Swift's new logo
Swift's new logo

Friday, 11, Aug 2017 02:22

by Tom Evans

Hull based Caravan and Motorhome manufacture, Swift, have some big changes in store for 2018.

Not least a shake-up of their branding and range Hierarchy. While many will see outfits like Sprite, Sterling, Bessacarr and Autocruise as brands in their own right, for 2018 Swift will be bringing these all under one roof, realigning all of these brands as ranges under the new Swift structure, they've even got a new logo!

And with their internal branding out of the way, let's move on to one of the most iconic leisure industry brands that have recently made a U.K home at Swift, it's the new 2018 Airstream. Love them or hate them you can't deny that for many they're the pinnacle of caravaning. Long seen as reserved for those across the pond, Swift Group are aiming to make the stylish "Silver Bullet" more accessible and appealing to the U.K market.

Back in March we heard that Swift would be the sole distributor for Airstream in the UK and as we get closer to the official launch we're finding out that they're doing more than just acting as a middle-man, but bringing their own stylish twist to the American Classic.

Swift Group Commercial Director Nick Page said 'With the launch of Airstream just a few weeks away, the excitement is palpable, and the new interior schemes have created an incredible buzz with everyone who has seen them, in fact we are already receiving enquiries from prospective buyers,'

The designers at Swift are teasing 2 furnishing schemes, aptly named Manhattan and Americana, which they've described below

The Manhattan gives the Airstream a more contemporary, New York apartment twist. The

precise accuracy of the diamond stitching and the highly contrasting monochromatic

geometric patterns has a true luxury feel. With feature white twin stitching, luxurious full

black leather upholstery and lustre of the grey leopard print feature scatter cushions this

scheme is the pinnacle of class.

The warm brown leather of the Americana scheme has a classic vintage vibe enhanced by

the strong quality feel of the twin stitching. The scheme is further elevated by the detailed

baseball stitching on the corners of the bedding. The feature fabrics of the soft 'cow hide'

scatter cushions and the comfortable cosy feeling of the red and black check curtains, all add

to the warm rustic feel.

We can't wait to take a look inside and will be one of the many queuing up at this years NEC to see the final product.

What do you think of Airstream, are they worth the hefty price tag? Are they a style icon or a tin can? Let us know in the comments below

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