Simple Caravan Insurance finds a new pitch with Direct Group buyout
Simple will be a familiar name for many caravanners
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Thursday, 21, Jun 2012 03:54
by Chris Jefferies
Simple Caravan Insurance has reacted to its multi-million pound buyout by Direct Group, claiming that "exciting times lie ahead".
The deal sees Direct Group take ownership of all the Simple Insurance brands, which also includes the Simple Landlords Insurance. With the backing of its new owner, Simple expects to spend the next few months significantly increasing its customer base.
Caravan owners already insured with Simple have been told that their current insurance cover remains unaffected by the buyout process.
The takeover took place last month and Simple is in the process of writing to its customers about the change in parent company, informing them that it will be business as usual at the company.
In a statement, the company said: "Simple Caravan Insurance is now owned and administered by Millennium Insurance Brokers who are part of Direct Group.
"As a customer there is no action you need to take at all, you'll still get the same friendly service from our UK based team and great levels of cover, as your policy is still underwritten by Ageas Insurance Limited."
Simple Caravan Insurance is one of the UK's leading insurance providers, covering thousands of touring and static caravan owners. They pride themselves on having a plain-talking, jargon-free approach.
Insider Media reports that Direct Group's buyout deal was completed as part of a £15m refinancing facility from Lloyds Bank.
Rob Walton, Customer Manager for Simple Caravan Insurance, said: "These are really exciting times for Simple Caravan Insurance as we look to further develop our expanding presence within the caravanning community.
"We're looking to draw on the expert resources within Direct Group to further enhance our service to the thousands of UK caravan owners choosing to protect their caravans with Simple each year, both in terms of the experience we offer to our customers and the cover available to choose from."