New Managing Director behind the wheel at Swift Group
Swift are one of the biggest names in UK caravanning
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Friday, 06, Jul 2012 10:15
by Tom Lowenstein
The Swift Group has a new man at the helm in the shape of James Turner, who has been appointed managing director after 18 years with the caravan maker.
Having joined the East Yorkshire manufacturer in 1994, James has helped the company become the largest caravan, motorhome and holiday home maker in the UK.
The father-of-two started out as a production engineer and has held various positions throughout the company over the last two decades but has now been asked to take the reigns at the firm behind both the Sterling and Sprite caravan brands.
Swift also announced that Amy Archer has been promoted to deputy managing director, with both she and James benefiting from the company's policy of promoting from within.
"Both James and Amy have considerable experience in key areas of the Swift business and this will provide them with a tremendous grounding with which to help lead the company through the next phase of development," commented Peter Smith, the Group's chairman.
"In these testing economic times it is also satisfying to see people who have been involved in various roles in the company's recent development progress into these key roles."