The Adria dealer roadshow
Adria are doing things a little different this year
Wednesday, 16, Sep 2020 09:27
By William Coleman
Adria will be showcasing its brand new 2021 models in a slightly new and innovative way this year by hosting roadshow events at dealerships all across the country.
Usually at this time of year, CaravanTimes hits the road several times a week to visit all the major manufacturers to see what they are bringing to market for the new season ahead. Due to the constraints that 2020 has given us, manufacturers have had to adapt how they show off the leisure vehicles that we usually see hitting the forecourts and dealerships.
Some companies have gone virtual and created online brochures with a lot more information, some are going back to basics and going through print media and then there's Adria, which is hitting the road to bring these vans to you.
Throughout September, October and November the Adria team will be touring the country putting on roadshow displays with dealers.
This will be your chance to visit your local dealerships to see the new caravans, motorhomes and campers safely, securly and with Adria staff on hand for all your questions.
I spoke with Kirstie from Adria's marketing team about this new idea and where it came from. She said: "With the absence of the NEC Show this year and the enthusiasm from new prospective customers about the launch of new 2021 season products, we felt it would be a great idea to encourage our dealers to host a series of 2021 product previews to ensure everyone has an opportunity to see a wide range of models in one place at one time. The first of many was a huge success and resulted in a great turnout of visitors."
Here are the dates and locations for the Adria 2021 roadshow:
White Arches Motorhomes, Northants: 19th-20th September
The Motorhome & Campervan Season Finale, Lincoln- 25th-27th September
Brownhills Motorhomes, Nottingham: 1st-4th October
Chelston Motorhomes, Somerset: 13th-19th
Cara Caravans and Motorhomes, Staffordshire: 23rd-25th October
Premier Motorhomes, Chichester: 29th October- 1st November
Peter Roberts Motorhomes, Huddersfield: 2th-8th November
Barnsdale Leisure, Pontefract: 25th-27th September
South Lincs Leisure, Lincolnshire: 2nd-5th October
Swindon Caravans, Swindon: 3rd-11th October
Downtide Caravans, Norfolk: 9th-16th October
Cara Caravans & Motorhomes, Staffordshire: 23rd-25th October