The Caravan Club rebrands as The Caravan and Motorhome Club

The announcement was part of the a historic rebranding campaign by the Club
The announcement was part of the a historic rebranding campaign by the Club

Wednesday, 22, Feb 2017 01:20

by Tom Leaning

CaravanTimes has just returned from the Caravan, Camping and Motorhome Show 2017 at Birmingham's NEC, and biggest news of the show so far was the big announcement that The Caravan Club will now be known as The Caravan and Motorhome Club, along with a new logo.

The announcement was part of the Club's historic rebranding campaign, in response to the industry's significant growth in motorhome ownership, and also that 40 per cent of the Club's new members are motorhome owners.

The Club's Director of Marketing, Harvey Alexander, said: "The reason we've rebranded is because our members' hobbies and interests are changing. As our organisation is 110 years old, we have to evolve, so by evolving into this next generation as The Caravan and Motorhome Club we're going to become more inclusive to all of our members."

Chairman, Grenville Chamberlain, added: "This is an exciting and historic moment for our Club. While the heart of our community remains the same, our new name reflects how our membership has changed and grown. We will focus on developing pioneering new ideas and services which share our expertise, inspire and welcome everyone to the freedom of exploring and enjoying adventures in the great outdoors. That's why we are also upgrading facilities across our entire site network including wifi on every single site by the end of this year and expanding our worldwide travel options."

The announcement at the Caravan, Camping and Motorhome Show in Birmingham yesterday, drew mixed reactions from existing Club members, but we want to hear your thoughts on what you think of the Club's new name and logo. Please let us know in the comments section...

Comments - What do you think?
Related stories

The Caravan Club celebrate the Year of History, Heritage and Archaeology in Scotland

2017 marks the 70th anniversary of the Edinburgh International Festival

2017 is the year to celebrate everything Scottish and The Caravan Club are leading the way.

Scottish economy reaps benefits from Caravan Club members

Caravan Club members spent £37 million off-site when in the Scottish region in 2016

The Scottish economy saw a significant increase in growth thanks to the off-site spending of members of The Caravan Club during 2016, according to recent report.

For Sale

Burstner Nexxo t720 - 2012 - £44995

Burnster Nexxo t720

Low Low profile chasis motorhome

Rapido A-Class 999M - 2009 - £54995

Rapido A class 999M

This flagship Rapido model is based on the Mercedes Sprinter chassis (very rare) with the fantastic Mercedes 3.

Monaco Knight 38 PDQ - 2006 - £79995

x

THE most practical RV layout ever on the market with four slide out rooms, full cream leather interior and light oak cabinetry creates even greater feeling of space.

Niesmann+Bischoff Arto 69 PL (auto) - 2011 - £61995

Niesmann + Bischoff Arto 69 PL

One of the best build qualities in the industry including aluminium sandwich construction, deep double floor and front electric thermo windscreen blind make this motorhome fully winterised.

Benimar Tessoro Part 1: The 483 Full Test

The Tessoro 483 is built on a 170BHP Ford

At CaravanTimes we recently had a Benimar Tessoro 483 on test for a couple of weeks. We have done just over 2000 miles in the Tessoro and tested in various ways - as you will find out in our inspiration features coming up. But before we give you some ideas of where and why you should use a motorhome like the Tessoro we wanted to bring some information on the Tessoro range and the very interesting 483.

Bristanbul Video Documentary Part 1

Part one of the documentary is here

So as most of our readers will know, the CaravanTimes team were lucky enough to be part of Bailey of Bristols, Bristol to the Bosphoros trip. Travelling 21 countries in 21 days the team did a fantastic job to take the 2 caravans and motorhome cross-continental.

In pictures: testing the new Auto-Trail V-Line Sport 635 to the extreme

Caravan Times' Favourite Adventure Couple, Simon & Faye, CHeck out the new Autotrail V-line

This weekend however, we decided to test out how sporty the Auto-Trail V-Line Sport 635 really is.

PLANS VETOED: Essex caravan park plans vetoed again

Possible site location at Port Flair

Plans for a 70 pitch caravan park in Essex have been rejected by the local council for a second time.