Bailey enjoys record demand for new caravans
Bailey of Bristol enjoyed a record year for sales at Boat and Caravan
Saturday, 06, Mar 2010 04:31
Demand for new caravans in the UK is as strong as ever despite the current economic climate, newly-released figures suggest.
Following on from the recent Boat & Caravan Show, which was held in the final week of February at Birmingham's NEC, manufacturer Bailey Caravanshas revealed that it enjoyed a record year at the event for orders.
Indeed, the company took orders totalling some £6.7 million at the caravanning event, representing a 46 per cent improvement on last year's total of £4.5 million and a record high for the company.
The newly-launched Pegasus and Olympus ranges were key drivers behind this success, representing 90 per cent of its sales at the show. The company credited interest in the models' innovative Alu-Tech caravan shells as being a contributing factor to their popularity.
Following on from the event, Bailey has confirmed that it is now taking steps to increase production of its range of models so as to keep up with rising demand, and intends to roll out Alu-Tech to all its ranges in the next year.
The Alu-Tech technology helped the company win four of the five categories it was nominated in at this year's Caravan Club Design Awards.